Teaching
I am passionate about sharing knowledge and fostering the next generation of marketing scholars and practitioners. My teaching spans multiple levels from Bachelor to PhD programs.
Current Teaching
MBS School of Business, France
International Marketing
Course leader preparing materials for 9 subgroups (~500-600 students), overseeing 3 professors.
Research Perspective in Marketing
State-of-the-art overview of current marketing research trends in global marketing.
Research in Marketing & Sales
Data Analytics in Marketing
Teaching Philosophy
My teaching approach combines rigorous academic foundations with real-world applications. I integrate current research findings into my courses, ensuring students are exposed to cutting-edge knowledge while developing practical skills. I proactively integrate AI technologies into my courses and thesis supervision, fostering an innovative environment that prepares students for modern, technology-driven workplaces.
Previous Teaching Experience
IÉSEG School of Management
University of Vienna
University of Sarajevo
University of Applied Science FH Eisenstadt
Maastricht University
Thesis Supervision
Since 2012, I have supervised approximately 50 dissertations and projects at Bachelor's, Master's, and DBA levels. I actively supervise theses on topics related to international marketing, consumer behavior, brand management, and marketing ethics. I am also interested in supervising doctoral students working on related topics.