Academic Service
I contribute to the academic community through editorial work, peer reviewing, and conference organization.
Editorial Positions
Associate Editor
International Marketing Review
2018-present
Guest Editor
International Marketing Review (Special Issue: 'Sustainability in a Globalized World')
2026/2027
Guest Editor
International Marketing Review (Special Issue: 'Global Consumer Culture')
2019
Editorial Review Board
Journal of International Marketing
Editorial Review Board
Journal of the Academy of Marketing Science
Ad-hoc Reviewing
Journal of International Business StudiesJournal of Business EthicsJournal of Business ResearchInternational Marketing ReviewJournal of Brand ManagementIndustrial Marketing ManagementJournal of Business and Industrial MarketingPsychology & MarketingProduction Planning & ControlJournal of Consumer BehaviorEuropean Journal of MarketingAcademy of International Business (AIB) ConferencesAcademy of Marketing Science (AMS) World Marketing Congress
Conference Involvement
2026
Member of the Award Committee
AMA Global SIG
2024, 2025, 2026
Doctoral Consortium Chair
AMA Global SIG (Nice, Sydney, Verona)
2018, 2020, 2022, 2025
Track Chair
Global Marketing Conference (Hong Kong, Seoul)
2019, 2021, 2022, 2023
Track Chair
AMA Global SIG (Santiago, Chania, Taormina, Buenos Aires)
2019, 2021, 2022
Faculty Member, Doctoral Colloquium
AMA Global SIG
2017
Track Chair
Global Fashion Management Conference (Vienna)
Professional Memberships
EMAC - European Marketing Academy
KSMS - Korean Scholars of Marketing Science
AMA - American Marketing Association
AMS - Academy of Marketing Science