Academic Service

I contribute to the academic community through editorial work, peer reviewing, doctoral examination, and conference organization.

Editorial Positions

Associate Editor

International Marketing Review

2018-present

Guest Editor

International Marketing Review, Special Issue: 'Global Impact, Local Action: Understanding Consumer Responses to Sustainability in a Globalized World'

2026/2027

Guest Editor

International Marketing Review, Special Issue: 'Global Consumer Culture: The Evolving Nature of Global and Local Consumption'

2019

Editorial Review Board

Journal of International Marketing

Editorial Review Board

Journal of the Academy of Marketing Science

Ad-hoc Reviewing

Journal of International Business StudiesJournal of Business EthicsJournal of Business ResearchInternational Marketing ReviewJournal of Brand ManagementIndustrial Marketing ManagementJournal of Business and Industrial MarketingPsychology & MarketingProduction Planning & ControlJournal of Consumer BehaviorEuropean Journal of MarketingEuropean Marketing Academy (EMAC) ConferencesEMAC Regional ConferencesAcademy of International Business (AIB) ConferencesAcademy of Marketing Science (AMS) World Marketing CongressFrench-Austrian-German Workshop on Consumer Behavior

PhD Examination

2026

External Examiner

Why Me, Why the Planet? The Impact of Environment-Benefit versus Self-Benefit Message Frames on Tourists' Sustainable Behaviours

Tianxi Gao, Trinity Business School, Trinity College Dublin

Conference Involvement

2026

Member of the Award Committee

AMA Global SIG

2024, 2025, 2026

Doctoral Consortium Chair

AMA Global SIG (Nice, France; Sydney, Australia; Verona, Italy)

2018, 2020, 2022, 2025, 2027

Track Chair

Global Marketing Conference (Hong Kong, China; Seoul, South Korea; Tokyo, Japan)

2019, 2021, 2022, 2023

Track Chair

AMA Global SIG (Santiago, Chania, Taormina, Buenos Aires)

2019, 2021, 2022

Faculty Member, Doctoral Colloquium

AMA Global SIG

2017

Track Chair

Global Fashion Management Conference (Vienna)

Professional Memberships

EMAC - European Marketing Academy
KSMS - Korean Scholars of Marketing Science
AMA - American Marketing Association
AMS - Academy of Marketing Science